Finally, Americans and Europeans are discovering one of the most incredible places in Brazil: Trancoso, which  is a former fishing village, located in the far south of Bahia´s state, in the sunny Northeast of the country. Its unspoiled beaches and amazing natural beauty  has turned it into a super-trendy getaway for Brazilians and fashionable jet-setters willing to pay St.-Tropez prices for rustic accommodations on an inspirational beach.

“In January, Rodrigo Hilbert and his wife, Fernanda Lima, both Brazilian television actors, were spotted dancing at the Pink Elephant beach club. Francesca Versace and Dimitri Mussard, an heir to the Hermès fortune, party-hopped in Trancoso over the Christmas and New Year’s holidays. And the Brazilian singer Bebel Gilberto tied the knot here in February in an informal wedding with 50 guests” – writes ALEXEI BARRIONUEVO, in The NewYork Times.